Consumer watchdog Tina.Org calls on celebrities to endorse NFTs without disclosing their connection to projects

  • Tina.Org has called on celebrities for endorsing NFTs without disclosing their material affiliation with them
  • The team had also sent letters to several celebrities, requesting that they disclose their intent behind promoting such NFTs on social media.

Consumer watchdog/regulator Tina.Org, popularly known as Truth In Advertising, recently released a statement calling out famous Hollywood celebrities for being misleading while endorsing NFT projects on social media.

What happened?

Consumer watchdog Truth in Advertising recently published a new blog that allegedly accuses several Hollywood celebrities, including Justin Beiber and Reese Witherspoon, of actively supporting NFT projects on their social media without disclosing their connection to the approved NFT projects.

The statement added how the watchdog investigated celebrities who had previously promoted NFTs on social media and found the area is “full of deception” in that these celebrities have not disclosed their personal affiliation with the projects, which could be misleading. are to the masses.

“TINA.org surveyed celebrities who promote non-fungible tokens (NFTs) on their social media channels and found that it is an area rife with deception, including, but not limited to, failing to clearly and conspicuously reveal the material connection of the promoter with the underwritten NFT company, as well as the omission of other material information, such as the risks associated with investing in such speculative digital assets, the financial loss that may arise from such investments, and the personal benefits that the promoter may derive from the promotion(s).” The statement adds.

According to the new statement, the list includes the names of prominent Hollywood actors and musicians, including Gwyneth Paltrow, Eminem, Snoop Dogg, Floyd Weather, Eva Longoria, Jimmy Fallon, Logan Paul and Tom Brady. According to Truth in Advertising, the company has already sent letters to these celebrities requesting that they disclose their intent and material connection behind promoting these NFTs on social media.

“TINA.org sends letters to more than a dozen celebrities informing them of applicable law to the extent that they have a material connection to any of the NFT firms they promote that may not be apparent to those who post their posts. see.” The statement adds:

Truth In Advertising further explained how the company had previously sent notice letters to Justin Bieber and Reese Witherspoon on June 10 for deceptively promoting the inBetweeners and World of women NFTs.

On July 1, Justin Bieber’s legal team responded to the Tina.org letters, denying any violations, but later adding that they will update their posts about inBetweeners. Witherspoon’s legal team was also contacted by the watchdog on Aug. 2, but the actress’s team had denied its involvement in such practices, claiming they received no material benefits for promoting NFTs.

Image: Truth in Advertising/Twitter

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