Fashion stylist urges people to be ‘mindful’ when following trends

Stylist Ellis Ranson discussed emerging trends, sustainable fashion and her celebrity clientele

A stylist who has been responsible for some of Fearne McCann, Danny Dyer and Pixie Lott’s most memorable looks has given her advice on clothing for the upcoming season.

Ellis Ranson, 29, from Essex, has been working in the fashion industry for eight years, inspired by the women in her family, such as her aunt, who would “turn heads in loud clothes”.

The fashion stylist told National World about how fast fashion has shaped the industry in recent years and vented the frustration of seeing the anticipation for red carpet outfits wane due to the proliferation of social media influencers.

On how to embrace trends, while being aware, Ellis said, “You used to have to wait for magazines to publish red carpet photos and what the latest trends were, but now it’s all instant — it takes some of the excitement away.

“Some changes are good. You can be inspired by so many things on social media, but you also lost the high street, so it’s a balancing act.”

Ellis Ranson shares her thoughts on emerging trends.

The rise of fast fashion is something Ellis has experienced throughout her career.

She continued: “As a stylist I have to follow the trends as they come and go and these days they change so quickly.

“Fast fashion is here to stay, but it is important to be more aware of the clothes you buy.

“For example, can a piece be used for day and night looks – can it be worn in multiple ways or is it something you’ve seen on Instagram?

“I think rental dresses, especially for weddings, are a great sustainable choice for events.

“You can get really great designer pieces from brands like Front Row that would be extremely expensive to buy outright.”

Fearne McCann styled by Ellis Ranson.

The 90s and Y2K trends will remain for next season, according to Ellis, but there will be a shift towards a more relaxed take on the style.

“There will be a lot more simple, simple shapes this season,” she said.

“The fuschia pink color will be back in full force – you don’t have to wear it head-to-toe to be trendy, but why not add a shoe or bag to bring the color inside.

“Bomber jackets are also going to make a comeback — I think they’re a great versatile piece that you can throw on any outfit.”

In her eight years as a stylist, Ellis has worked with major brands such as Puma, Asos and George Asda.

Some of her work includes styling celebrities for red carpet events and photo shoots – she has worked with Danny Dyer, Fearne McCann and Charlotte Crosby.

Styling such a clientele can be a job with a lot of commitment that doesn’t always go according to plan.

Ellis said, “I always keep spare dresses in my car for red carpets because things often go wrong.

“If you’re working with multiple celebrities who all want your full attention, it can get pretty packed.

“I spent a year styling nine people for the NTAs, which was a job in itself – but then a celeb manager called 40 minutes before the carpet and said they had nothing to wear.

Ellis works with celeb client.

“I had a dress in my car in her size that I knew would look great on her, so I rushed to get it to her in time and ended up styling 10 people for that carpet.”

That is not the only time that a blunder has happened in a time crunch.

“There was another incident at the Pride of Britain awards involving Fearne McCann,” Ellis continued.

“We had her dress made, but she hadn’t tried it on two hours before the carpet.

“It didn’t fit – her whole breast was out – I kept thinking ‘what the hell am I supposed to do?’ but I kept calm and found a seamstress nearby.

“They tore the sleeves off the dress to make a new band to cover her breasts, but it still didn’t fit.

“We got there in the end, but it was a stressful day.”

Ellis styling a celebrity client for a photo shoot.

Ellis reflected on her humble beginnings and said, “My aunt always had Tammy Girl bags and I just loved it.

“She couldn’t walk into a restaurant or pub without a few glances, because her clothes were really for sale.

“My moms too – I used to cry when she picked me up from school and wish she’d just wear normal outfits.

“She had these one pair of pants with a dog on the bottom, which was outrageous.

“Looking back, I really wish I knew where they are now!”

Ellis has been in the fashion industry for eight years.

Ellis believes she was always destined to get into the fashion industry and she studied the trade at university and also attended the FRA (Fashion Retail Academy) in London.

She made her first jump in the industry at Choice Designer, a small company where she originally entered as a model, but quickly found a love for styling.

Ellis said: “There was no stylist on set when I modeled, so I was putting together a lot of outfits myself.

“I was offered a full-time job, which was great because I could skip that step from intern or assistant and go straight to stylist.”

Ellis now has over 87,000 Instagram followers and a legion of loyal customers. She also teaches a styling masterclass called School of Style that is open to people of all ages.

To stay informed about the stylist you can follow her on Instagram here.

The six week course teaches individuals how to become a stylist – learn more here.

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