Authentic Brands Group has officially announced that Reebok has appointed Todd Krinsky as the new CEO of the sportswear company, succeeding Matt O’Toole who has led the company for the past 15 years. After helping with the transition, O’Toole will join Authentic Brands – Reebok’s new parent company after being acquired from adidas in 2021 – as Executive Vice Chairman in 2023.
Krinsky has been with Reebok for more than 30 years and has served on the senior management team for more than a decade. When he started selling shoes at the age of 16, he got his first job with Reebok in the mailroom. His passion shone through and Krinksy spent his formative years working close to product, holding various roles in the company over the years covering product development, merchandising, business unit leadership, and sports and entertainment marketing.
Krinsky most recently assumed the role of SVP of Reebok Design Group (RDG) and has been integral to the growth of Reebok’s Classics business which focuses on historic silhouettes such as the Classic Leather and Club C. He will continue to be based in the Reebok headquarters in Boston and reporting to Marc Miller, CEO of Sparc Group.
“I am excited to step into my new role as CEO of a brand and company that I have had the honor of building and growing over more than three decades,” said Krinsky. “While walking through the doors on my first day as an intern at Reebok, I was immediately impressed by the brand’s commitment to innovation and authenticity. I look forward to working with the entire Reebok team to unleash the full potential of Reebok globally.”
“Preserving Reebok’s core values has been a key focus in strengthening the brand’s senior management team,” Miller said in a press release. “Todd is a product visionary who brings tremendous credibility to the athletic industry, and we are confident he will usher in the next wave of Reeboks expansion. We would also like to thank Matt for leading the Reebok brand and team, and for delivering the Unleashed strategy, which has laid a strong foundation for future growth.”
We are proud to announce that Reebok veteran Todd Krinsky will take the helm as Reebok’s new CEO, after serving on the brand’s Senior Leadership Team for more than a decade. For more information: https://t.co/GHBWR9guFi pic.twitter.com/FsdTZDml0T
— Reebok (@Reebok) September 7, 2022
Congratulations to my husband Todd Krinsky, who has just been named the new CEO of @Reebok. I also want to pay tribute to Matt O’Toole, who has served as Reebok’s president and CEO for the past 15 years and will join the Authentic Brands family in 2023. Good luck to both! pic.twitter.com/4z4UATwKQV
— SHAQ (@SHAQ) September 7, 2022
In other news: Burberry cancels SS23 runway show during London Fashion Week.