A famous and beloved silhouette, the Air Jordan 3 Retro is one of the most sought-after models in the sneaker community. Limited-edition releases and highly anticipated returns continue to breathe new life into the Michael Jordan footwear franchise with eye-catching graphics and textured embellishments that commemorate MJ’s iconic legacy.
Ahead of the release of “Fire Red,” Hypebeast rounds out a curated roster of coveted AJ3s, including notable crossover collaborations with A Ma Maniére and Fragment Design.
Find the sneakers below and much more on GOAT and stay tuned for the upcoming release of “Fire Red”.
Publication date: September 10, 2022
Lowest price: $217 USD
The expected drop of “Fire Red” arrives on September 10. The classic makeup opts for smooth leather panels throughout the upper with bold red overlays on the mudguard and perforated panels at the collar. Gray accents and flaming red eyes adorn the side panel. The original Nike Air branding on the heel replaces the model’s signature Jumpman motif and ‘Air’ lettering, distinguishing the model from its 2007 and 2013 predecessors. The elephant print toe cap and outer heel stand out from the crowd. the dazzling white upper. The rubber outsole is lined with light gray panels, with a visible Air unit under the foot.
Publication date: February 20, 2021
Lowest price: $230 USD
“Cool Grey” was originally launched in February 2007 and returned to the AJ3 range in 2021. A tonal gray theme dominates the premium leather upper, with darker gray accents accentuating the perforated panels along the throat, collars and heel shapes. Contrasting with the monochrome panels are ‘Orange Peel’ and ‘Sport Red’ elements at the eyelets, hardware and tongue. A Jumpman motif embellishes the tongue, while an orange peak reappears at the fender and visible Air cushioning units. The midsole combines colorblocked white and graphite rubber textures. “Air” and Jumpman branding grace the rear of the heel, followed by elephant print overlays that hug the midsole and toe cap.
Publication date: April 28, 2021
Lowest price: $366 USD
“Raised By Women” was released in 2021 and followed James Whitner’s short film of the same name. The model was first available exclusively to women through a raffle and soon after it was released in larger sizes to the general public. To achieve A Ma Maniére’s vision of a unisex model, the sneaker is dressed in white tumbled leather and decorated with cream accents throughout the hardware. Light gray suede overlays are applied to the eyelets, heel and toe. The midsole and outsole are wrapped in a two-tone color scheme and feature cream and glossy gray components. Embroidered A Ma Maniére and Jumpman logos sit atop each tongue, alongside Swoosh branding and embossed “Air” lettering on the outer heel. Quilted lining on the counter and collar adds a touch of texture.
Publication date: 07 March 2020
Lowest price: $463 USD
“UNC” was first seen as a player exclusive in 2018. Available to the general public in 2020, the silhouette was originally limited to 250 pairs and distributed to players on the University of North Carolina football and basketball teams. The model features an ice white leather upper with pebbles, punctuated by “Valor Blue” rubber components on the mudguard and a muted graphic overlay around the heel. Shades of blue are scattered throughout the hardware and Jumpman branding on the tongue. Navy blue inserts dress the collar and continue to the outer heel of the model, which features “Air” lettering and an embossed Jumpman logo.
Publication date: September 17, 2019
Lowest price: $277 USD
Hiroshi Fujiwara’s spin on the classic AJ3 silhouette, released in 2019, introduces white black and white tumbled leather, offset by gloss black panels on the mudguard, toecap and heel. On the outer heel, a translucent Jumpman motif sits atop Fragment Design’s lightning bolt logo, with contrasting “Air” lettering in black. The model comes with white-toned hardware, laces and top-stitching. Built-in Air technology rests underfoot alongside co-branded insoles. The collaboration is further defined by technical data printed along the white midsole and icy Jumpman branding embossed on the tongue.
Publication date: December 15, 2018
Lowest price: $377 USD
Mocha was originally released in 2001 as the first non-original color story of the Retro series. In 2018, “Mocha” returned in a white monochromatic theme with contrasting mocha brown overlays defined by an elephant graphic print. Brown elements are peppered throughout, seen in the eyelets and the Jumpman embroidered logo on the tongue and outer heel. “Air” lettering adorns the lower heel area, while oversized ribbed details appear at the heel tab.
Publication date: 08 March 2014
Lowest price: $152 USD
A nod to the “Infrared” Air Jordan 6, this AJ3 combines a White tumbled leather upper with perforated leather panels at the collar and eyelets. Color-blocked veins accentuate the nose and fender. Stealthy black accents appear on the outside of the heel in the form of a Jumpman motif and “Air” branding stamped below the heel tab. To complete the silhouette, shades of black adorn the collar and tongue, with glossy black rubber panels breaking up the white components at the outsole.
Publication date: February 17, 2018
Lowest price: $301 USD
The Air Jordan 3 “Black Cement” is a pop culture icon. Michael Jordan made his debut for the NBA All-Star Game in Chicago in 1988, where he won the MVP award for a stunning 40-point performance. The television program for the game also aired commercials for the AJ3 starring a young Spike Lee as Mars Blackmon. In terms of design, the Air Jordan 3 “Black Cement” was the brainchild of both design legend Tinker Hatfield and Michael Jordan himself. The “cement” elephant print is what makes this particular model stand out and the motif can be seen on other Jordan and Nike models as well. With its black tumbled leather upper, gray panels, red accents, embroidered Jumpman logo and crackled elephant texture, the Air Jordan 3 “Black Cement” remains at the top of any die-hard Jordan sneaker fan’s list.
Publication date: June 19, 2011
Lowest price: $147 USD
“True Blue” was released in 1988 with a remix of the color block theme presented by a handful of AJ3 predecessors. In 2011 and 2016, the silhouette returned with a smooth leather upper in white. Hits of electric blue and red contrast with the model’s striking elephant print overlays, applied to the outer heel and parts of the toe. Continuing this fusion of color and texture, red and blue trims adorn the collar, eyelets and tongue. A red Jumpman logo is embroidered on the tongue, while Jumpman and ‘Air’ logos accent the outer heel. Gray accents appear along the fender in contrast to the model’s white panels and the visible Air unit below.