Before sneakers became a digital destination, before Hypebeast, Stockx and other sought-after sole providers, London had Footpatrol, a small sneaker emporium in Soho.
For its 20th anniversary, the company known for delivering meticulously curated releases to the global sneaker fraternity is launching a physical and digital exhibition, a series of community conversations and new brand collaborations.
Mapping the rise in sneaker culture
A Blueprint exhibit will launch at Noho Studios on September 10, marking his fame within sneaker culture. The exhibition charts the partnership’s history from its beginnings on St Annes Court to its current home in Berwick Street, London and Rue Du Temple, Paris, and will showcase the unique people and stories that make up its success.
Footpatrol said in a statement emailed to FashionUnited: “20 years for any retailer is a difficult milestone to reach, especially after the last few years. We’ve seen some great brands close their doors for the last time and that we’re still at it is something we’re incredibly grateful for. From conceptualization in St. Annes Court to our current and prominent location in Berwick Street. Our community in Soho has always been kind to us and has supported us, and we are grateful for that. For this exhibition, we look forward to celebrating those special moments that many of us have shared together, embracing the importance of community and celebrating culture.”
The exhibition showcases its rich product chronology, reveals new anniversary styles, and visits rare archival records and unreleased examples. The two-day event and installation at Noho Studios, Soho, will showcase collaborative projects including the iconic adidas Superstar 35th Anniversary, Asics Gel-Lyte 3 ‘Squad’ and Nike Air Epic styles. From pioneering Nike collaborations to the original supplier to the Adidas consortium in the UK, much of what is today recognized as the best sneaker retail business comes from Footpatrol; including the first step into the art world with KAWS.
In support of Footpatrol’s three values: community, design and culture, The Blueprint will see a series of daily programmed conversations with industry pioneers. Launched in 2002, Footpatrol was the first hub for the London sneaker scene and continues to cultivate the community today through local initiatives, such as the recent re.GENERATION workshops.