This is the beauty industry’s best kept secret

Every day our skin is exposed to millions of dust, dirt and pollution particles, not to mention the impurities we transfer to our face when we touch it. But these aren’t exclusive to the outdoors; they also exist in our homes. Even the gases and particles from cooking oil and air fresheners can get on our skin. Such constant exposure to external aggressors can take a heavy toll on our skin, clogging our pores and making our skin dull, dry and aged, especially for city dwellers.

But we all want glowing, supple, hydrated and youthful skin, right? How can we achieve it? While most of us go beyond the basics when it comes to taking care of our skin, certain ingredients can work wonders. One of those ingredients is Edelweiss.

For those who have seen “The Sound of Music,” the name Edelweiss, derived from German (Edel, meaning noble, and Weiss, meaning white), should ring a bell. But there is much more to this small, seemingly delicate flower.

flower power

A small, beautiful, white star-shaped flower, Edelweiss grows in alpine environments at elevations up to 1500-3000 meters above sea level. For a plant of its size, the Edelweiss is incredibly resilient and is strongly rooted in limestone rich areas, despite extreme environmental and climatic conditions such as high winds, frost and volatile temperatures. It is by no means a new discovery by mankind. The Edelweiss has been around for centuries and is widely used in traditional medicine for abdominal and respiratory diseases. In various folk customs, presenting this flower to a beloved symbolizes devotion. Packed with goodness, the Edelweiss is just as potent when it comes to skincare.

Your skin’s best friend

The Edelweiss flower is the perfect example of the adage, “You don’t have to be big to be strong.” With its excellent ability to protect itself from the sun’s harmful UV rays, antioxidant and antimicrobial properties, it’s no wonder it’s the beauty industry’s best kept secret. The flower produces its own antioxidant and DNA protectant called leontopodic acid, which allows it to protect itself from harsh environmental conditions and thrive in the rugged mountainside. With more antioxidants than alpha-tocopherol, a form of vitamin E present in green leafy vegetables and nuts, the Edelweiss protects the skin’s barrier from pollutants and helps slow aging and prevent wrinkles.

In addition, given the type of pollution we face every day, our skin can become prone to bacterial infections, irritation and allergies. Edelweiss extract can protect your skin from such infections, thanks to its strong antibacterial properties that can prevent skin inflammation, infections and allergies. And since the flower can protect itself from the harsh sun rays, as mentioned earlier, the same goes for our skin.

Aside from protecting the skin from outside aggressors, this little miracle flower replenishes it with the required elements like collagen and moisture, leaving it supple and hydrated. Edelweiss also restores blood flow, which is essential for skin health. The plant’s remarkable properties penetrate the skin to moisturize even the deepest layers, giving your skin a unique glow.

A short guide on how to use

Given the conditions in which it grows, Edelweiss is a plant that is not easy to harvest. Brands that harvest the flower and use its precious extracts to improve their products must do so responsibly and with great care. It is best to choose brands that source the plant ethically and sustainably to protect your skin and the planet. Creams, serums and oils infused with Edelweiss extracts can be part of your daily skincare routine, and regular use will undoubtedly help you see the results of smooth, hydrated, youthful and glowing skin.

With input from Plabita Sharma, The Body Shop India.

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