ThredUp taps a rising star for its latest campaign.
The online resale platform is partnering with ‘Stranger Things’ actress Priah Ferguson on its ‘Fast Fashion Confessional Hotline’, which aims to encourage Gen Z shoppers to break their habit of buying from fast-fashion brands and instead embrace more sustainable options.
“I’m a big fan of fashion and the latest trends, but I also think it’s important to keep our planet healthy and strong,” said Ferguson. “I am very excited to partner with ThredUp. After learning how bad fast fashion is for the environment, I decided to take a break from shopping that way. I hope this hotline inspires people to change their shopping habits and think about frugality. Even small changes can make a big difference to our future.”
Shoppers can join the initiative by calling the hotline at 1-855-THREDUP, where they will hear direct advice from Ferguson on how to be more sustainable with their fashion. Callers can also leave their own “fast-fashion confession” via voicemail.
“At ThredUp, we want to inspire a new generation of consumers to think second-hand first,” said Erin Wallace, vice president of integrated marketing at ThredUp. “Our data shows that students want to stop shopping in fast fashion, but we know it’s hard to resist. That’s why we’re excited to partner with Priah. Together, we wanted to make it easier than ever for shoppers to break away from the fast-fashion habit and embrace a healthier way of shopping.”
The “Fast Fashion Confessional Hotline” is inspired by ThredUp’s new fast-fashion report showing that one in three Gen Z shoppers feel addicted to fast fashion and nearly half of the students surveyed say it’s difficult to resist the temptation of fast fashion. In addition, 51 percent of students said they want to stop buying fast fashion, the main reason being that they want to shop more sustainably and ethically.
In addition to the hotline, Ferguson has curated her own selection of back-to-school apparel on ThredUp for consumers to shop for. The collection includes a range of outfits intended for the classroom, an internship or a school dance, all priced up to 90 percent off retail value.
ThredUp previously collaborated with other high-profile figures on initiatives to encourage more sustainable shopping. Earlier this year, ThredUp teamed up with famed fashion stylist Karla Welch for a frugal festival shopping experience, with Welch creating a collection of frugal pieces from her own styling closet fit for a music festival.